Story-ideas-1011172

They're popping up like mushrooms in Johannesburg

  • Israel billboards
Johannesburg is starting to bloom with billboards which have been sponsored by the many friends of Israel in South Africa, not all Jewish or Israeli.
by ANT KATZ | Nov 01, 2016

The billboards are a private venture and the first two went up last week – one at the airport and one on Louis Botha Avenue. Their message? That “Israel is the only free, multi-cultural democracy in the Middle-East”.

To press the multi-cultural theme home, says SA Zionist Federation national chairman Ben Swartz, the theme was very carefully selected. “We’ve used the theme of two women in hijabs and a Jewish surfer,” he told Jewish Report. Hijabs and Burkinis are being banned around Europe, explained Swartz, “while in Israel everyone knows how to get along.”

Swartz - Ben1This was the main driver of the campaign, he explained, as the scene depicted is a part of everyday multi-cultural living in Israel – to the extent that it doesn’t even get a second glance.


RIGHT: Fed chairman Ben Swartz

“We are setting out the true narrative for the broad array of South Africans who want the truth to be told,” said Swartz, and there is a lot more behind it to boot: see www.realfacts.co.za

“For us, it is such a topical subject,” he says, with talk in the US that Trump wants to ban Muslim immigration. “The truth of the matter is that Israel has more civil freedom than just about anywhere, that is what the board is saying…” he says pausing for effect: “and it is the truth!”

The essence of the message is that in Israel, it doesn’t matter who you are, you are all equal, he says.

The campaign has only just started, says Ben, and billboards “will be cropping up all over Gauteng.”

The reason we were able to do this, was because the friends of Israel felt this was a great initiative, he says, and sponsors were happy to come forward. Anyone wishing to sponsor a billboard - or part of one – should contact the Fed’s national executive director Nicci Razz.

5 Comments

  1. 5 BDS WORKS 02 Nov
    Mr Editor, SAZF & friends,
    on Friday 26 October 2012 the very 1st Palestinian Billboard was erected near the Joburg CBD.  
  2. 4 nat cheiman 02 Nov
    BDS works; Why would you think that Jews want to know that?
    It is irrelevant . We are busy with much more important things than that
  3. 3 ben 04 Nov
    well done israel for promoting good things. its about time to go against the BDS who are bad for both people palestianians and israelis. they promote hate. there are organizations that promote peace and harmony between the two people through music or cooking. like the internet radio station ex pirate stationTHE VOICE OF PEACE.co.il keep on promoting Israel like that.
  4. 2 Sylvia Magid 26 Nov
    GREAT!   Facta non verba. Action speaks the loudest. Education is the most precious, the most generous in sharing, and creates Informed opinions.
  5. 1 hadley 28 Nov
    Should you not have a bill board in response to the highly offence board by the airport that Israel is stealing Palestinian land? 

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