Story-ideas-1011172

Lox sign makes New York bridge even more Jewish

  • LOX HOME
New York City’s Department of Transportation does not want people leaving "love locks" on the Brooklyn Bridge as it can weigh down bridges and cause damage. Locks on the bridge caused a wire holding to snap on September 8, leading to hours of repairs and traffic delays. Violators can now be fined. See more pics and read the story on how NYC used a clever promo inviting lovers to rather eat a big bagel with lox and cream cheese.
by ANT KATZ | Nov 24, 2016

A new sign that popped up on the heavily trafficked bridge in October, complete with a bagel image, reads “NO LOCKS YES LOX”. The sign is meant to discourage people from leaving so-called "love locks" on the bridge as a symbol of affection.

The practice is also common in European cities like Paris and Rome, but it can weigh down bridges and cause damage. Love locks on the Brooklyn Bridge caused a wire holding to snap in September leading to hours of repairs and traffic delays.

LOX“Violators can be fined,” says a NYC spokesman. 


RIGHT: This is a real New York City Department of Transportation sign

Lox is a term used in the US for the popular Jewish delicacy of smoked salmon. In years gone by, it was widely known as"lax" by the South African Jewish community. This term, which like so many others, was unique to SA Jewry. It is fast dying out in common usage.

The "yes lox" sign features a photo of an everything bagel that the Department of Transportation bought from Leo’s Bagels in the Financial District, near their offices.

Story continues below picture…

LOX love-locks

ABOVE: The problem is clear… "love locks" can weigh down a bridge sufficiently to do some serious damage to it


If an official city sign with a bagel on it seems unexpected to you, you aren’t alone. The sign maker, John Jurgeleit, said that even he was surprised that the New York City Department of Transportation ate the idea up.

“We did regulatory signs and then [city officials] wanted something a little more whimsical,” said Jurgeleit, who reportedly makes between 85 000 and 100 000 signs for the city each year. “As a goof, I came up with this and sent it over and our [Transportation Department] commissioner, who has a great sense of humour and a love of signs also.”

The commissioner, said Jurgeleit, loved it: “She went with it … to my surprise.”

Less surprisingly, the sign has been a hit on social media.

LOX oy-veyBut city officials should be careful what they wish for - there’s probably enough lox in Brooklyn to weigh down a bridge.



This isn’t the first time that officials showed a little chutzpah in picking Brooklyn street signs. In 2000, Borough President Marty Markowitz had the Department of Transport install a sign on the outbound Williamsburg Bridge reading “Leaving Brooklyn. Oy Vey!” – pictured at left.

Comment

  1. RadEditor - HTML WYSIWYG Editor. MS Word-like content editing experience thanks to a rich set of formatting tools, dropdowns, dialogs, system modules and built-in spell-check.
    RadEditor's components - toolbar, content area, modes and modules
       
    Toolbar's wrapper 
     
    Content area wrapper
    RadEditor's bottom area: Design, Html and Preview modes, Statistics module and resize handle.
    It contains RadEditor's Modes/views (HTML, Design and Preview), Statistics and Resizer
    Editor Mode buttonsStatistics moduleEditor resizer
      
    RadEditor's Modules - special tools used to provide extra information such as Tag Inspector, Real Time HTML Viewer, Tag Properties and other.
       
 

Follow us on

Newsletter