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Demise of Nussbaums a wake-up call for support

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My letter is in response to the article in the SA Jewish Report about the closure of Nussbaums Kosher Butchery, published in the 8 November issue. What a tragedy for the family! However, I think that it’s a tragedy also for the Jewish community. Nussbaums has been an icon in Johannesburg from its early beginnings in Doornfontein.
by Monty Kaplan, Johannesburg | Nov 14, 2019

If one views the demise of Nussbaums alongside the closure of Mooz, Friends restaurant, the Flame Grill and others, one sees a potential problem developing in our community. My concern is not restricted to butcheries and eateries. With the economy shrinking, this would be applicable to many businesses and service providers.

We have, in recent years, seen the proliferation of a number of supermarket chains taking it upon themselves to provide kosher products for the Jewish community. While one needs to commend them for providing this service, one should not view this as altruistic. These chains are not doing it for the love of the Jewish community.

It has to be a business decision done for financial gain, and many are able to offer products at discount prices. These are “loss leaders” to attract buyers into their stores to purchase other items at the same time.

There is an urgent need for us to support Jewish-owned businesses and Jewish service providers. As a proud Jew, I feel that it is imperative that we support our fellow Jews.

 

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