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CEOs in the kitchen for the community

Teljoy Chief Executive Rami Sassen and Discovery’s CEO Adrian Gore are firm believers of giving back to the community and volunteering their time to help others. They spent time preparing food for underprivileged families this month with Yad Aharon & Michael, South Africa’s largest Jewish food fund.

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The organisation’s CEO Soup Kitchen Initiative, also known as Yad’s Soup for the Soul, aims to show that business executives can find the time to give back to the community in a meaningful way by volunteering or donating, and to increase awareness among the community.

Yad Aharon & Michael was created after identifying a significant need for a kosher soup kitchen in the greater Johannesburg area. It serves soup to individuals in need, feeding more than 590 families a week.

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