Achiever Awards reimagined
It’s official: not even a pandemic can stop the South African Jewish community from paying tribute to the heroes in its midst.
Against a background of social distancing and sanitisation, thousands came together last Sunday for the most iconic iteration of the Absa Jewish Achiever Awards in its 22-year history.
Instead of gathering in person at a decked-out venue, guests participated in an evening of glamour and fine dining from the comfort of their own home for the first ever online version of the annual awards ceremony.
Other than hundreds of paying and invited guests, between 30 000 and 60 000 people from around the world also watched the spectacular event on YouTube, Facebook, Vimeo, and Zoom.
No effort was spared to ensure that the evening was as enthralling online as it would in person. In the run-up to Sunday night, couriers shuttled staggering numbers of cocktail packs to each individual guest’s home, making sure that the annual Achievers magic wasn’t lost.
Gin, tonic, and prosecco flowed freely in homes across South Africa as participants prepared to watch a livestream of the awards ceremony, ready to raise a l’chaim as they cheered the winners.
As if this wasn’t enough, many guests who would otherwise have reserved a table at the live event also had a lavish three-course gourmet kosher meal delivered to their doorstep. Arriving in a sleek cylindrical box, the spread included tantalising entrees, a mouth-watering main course, and even an array of sweet treats to accompany the evening’s viewing.
The meals were catered by Maxi Kosher Discount Butchery and styled by Dolores Fouche under the strict supervision of the Johannesburg Beth Din. Added to the food, there were beautiful fabric placemats, napkins, face masks, and even the traditional Achiever kippa for participants. Each featured the artwork of renowned South African artist Kim Lieberman.
The evening began with an exclusive red-carpet event presented by Dina Diamond, with various nominees joining her virtually to chat before the ceremony got underway. Excitement mounted as the red carpet concluded at 18:00 when the Awards ceremony began.
“For the past 21 years, we have gathered in hotel boardrooms and convention centres to celebrate the remarkable and disproportionate contribution made by the Jewish community to the development of post-apartheid South Africa,” said Howard Sackstein, chairperson of the SA Jewish Report and the Absa Jewish Achiever Awards.
“When we started planning tonight’s event more than a year ago, we didn’t expect to be playing hide and seek with a virus. We didn’t predict that the world would be gripped in the vice of a worldwide pandemic that has so sadly claimed the lives of so many in our community.
“This year, we cannot just recognise nine winners. We as the board of the SA Jewish Report feel the need to pay tribute to literally hundreds of South Africans who have been an ohr lagoyim [a light unto the nations].
“Tonight, we announce our roll of honour to recognise and pay tribute to the many South Africans who have sacrificed so much for a better South Africa during the pandemic of 2020.”
That list was both extensive and illustrious. This year’s winning personalities included seasoned entrepreneur Liran Assness, the chief executive of holding company Sekta and recipient of The Kirsh Family Entrepreneur Award; Ferrari icon turned cheese aficionado Jody Scheckter, who received the Art, Science, Sports and Culture Award; as well as Wendy Fisher, acclaimed sculptor and philanthropic powerhouse, who took the Humanitarian Award in honour of the late Chief Rabbi, Cyril Harris.
Title sponsor Absa’s award categories recognised the accomplishments of renowned lawyer Professor Michael Katz with the Absa Business Icon Award. Professor Mervyn Mer, the principal specialist and head of intensive-care at Charlotte Maxeke Johannesburg Academic Hospital received the timely Absa Professional Excellence in the Time of Covid Award, and Discovery’s Dr Jonathan Broomberg walked away with the Absa Business Leadership in the Time of Covid Award.
The Europcar Women in Leadership Award went to Pick n Pay group’s Suzanne Ackerman-Berman, and Professor Barry Schoub, retired expert in vaccinology and virology, was recognised for his contribution to humanity with the Kia Community Service Award.
Ninety-eight-year-old Sir Sydney Kentridge, whose lifetime in service of the law is nothing short of legendary, received the Lifetime Achievement Award in honour of Helen Suzman for his decades of service. Even Sackstein received a surprise award – the Lawrence and Karen Abrahamson Family Award for his efforts to connect the Jewish community with an array of webinars during the lockdown period.
Not even the annual event’s signature entertainment was dispensed with this year. Jewish comedian Gilli Apter kept guests giggling as compere, and the musical performances screened between each presentation were spectacular.
These included the melodies of singer Danielle Bitton and opera aficionado Yudi Cohen, whose performance of The Prayer shook the speakers in every home. They were joined by the toe-tapping yiddishe music of Caely-Jo, and even international Jewish-music sensation the Maccabeats.
Completing the line-up of musical magic was Choni G and six-year-old Bibi Shapiro (whose Avinu Malkeinu previously took YouTube by storm), and Jonathan Roxmouth of Phantom of the Opera fame.
In true Achiever Awards style, this once-in-a-lifetime event delivered an evening that not only paid tribute to the heroic personalities among us, but also provided a much-needed dose of positivity and joy.