GEOFF SIFRIN
The London-based public relations firm Bell Pottinger (BP) has done that for a fee of about $170 000 a month: it fashioned racially divisive slogans, speeches and activities for the mafia network of President Jacob Zuma and the Gupta family, to divert South Africans’ attention so they could continue looting state coffers behind the smokescreen.
This perilous ethnic baiting, is familiar to Jewish ears. For centuries, when they were on good terms with their gentile neighbours, they suddenly heard someone say: “Jews are vermin and Christ-killers.”
The Holocaust is the most blatant example of the violence that followed, but there are others. It also happened in Rwanda in 1994 when Tutsis were called “cockroaches” as part of a campaign of delegitimisation, and some 800 000 were slaughtered by their Hutu neighbours.
It boggles the mind that so soon after Nelson Mandela’s rainbow-nation dream seemed within reach – South Africa’s black-white relations have improved, despite huge problems – someone should purposely undermine it by dredging up racist hatred from colonialism and apartheid.
Hired by the Gupta family in 2016, BP has advised them and their associates about how to protect their image. Attacks on their pervasive corruption were blamed on “white monopoly capital” and other populist slogans which resonated with the angry masses.
White journalists who criticised them, were called racists and threatened by groups such as Black First Land First, reportedly funded by the Guptas and tutored by BP.
In the past, BP has helped shine the images of dictators such as Augusto Pinochet of Chile and oppressive regimes in Belarus, Egypt and Saudi Arabia. Then it saw an opportunity in South Africa and grabbed it.
It may seem inappropriate in this gloomy atmosphere to drink a toast to ourselves. But we should. Because although the war to rescue the country from the Guptas and Zumas and their henchmen, has not yet been fully won, there have been significant partial victories.
After being exposed, BP has crawled on its knees and publicly apologised, admitting to unethical tactics and expressing “profound regret”.
Its apology is clearly insufficient and reflects only the tip of the iceberg. The saga should be used to expose other saboteurs of South Africa’s vision and force them to make amends.
When foreigners come visiting, their local hosts tell them things look bleak. A corrupt president clings to power, a foreign family pulls government strings, the economy is plunging, violence is rising, whites feel like a threatened minority, and so on.
The old question: “Should I stay or go?” hangs in the air. Many have left the country; more would leave if they had the resources.
Yet, if the foreign visitor was Canadian and had read last Friday’s Globe and Mail newspaper in Toronto, he might have a more positive view. The paper described the “humbling” by the country of Bell Pottinger which had “met its match in the free-wheeling democracy of South Africa” with its “vibrant media and civil-society sector”.
The positive angle has lots of truth in it. Widespread public outrage and action in civil society and some parts of government, are rising sharply as more evidence of the Zuma-Gupta contagion emerges. And although the scary spectre of the country sliding towards a Zimbabwe-style kleptocracy has seemed less outlandish recently than it once did, South Africans are not passive Zimbabweans and will not let it happen.
Hopefully, one day, visitors from abroad will toast the success of this wonderful country with South Africans and celebrate the vanquishing of criminals such as the Zumas and Guptas and their enablers, BP.
Read Geoff Sifrin’s regular columns on his blog sifrintakingissue.wordpress.com
