Two people from two different backgrounds – Rabbi David Masinter and artist Leonard Nyathi – have come together with the goals of teaching, educating, uplifting, and spreading the message about the need for charity around the globe.
Masinter, the rabbi of Chabad House in Johannesburg and the founder of the fundraiser Miracle Drive, was looking for a good craftsman who could also teach in the most destitute areas.
He came across Nyathi, a master craftsman whose business struggled before Miracle Drive recognised his talents and commissioned custom artworks.
Masinter told Nyathi, “Let’s identify the artists, bring them together, train them, and I will buy in a whole bunch.”
Encouraged, Nyathi started working with Masinter. “We worked as a team, an unusual team,” says Masinter. “The only thing we have in common is that we both like to teach.”
They started hiring and training underprivileged people. “We normally hire street kids and people with disabilities,” says Nyathi. “We also give training to people that don’t have an education. The rabbi and I decided to employ people so that they could make a living.”
Masinter says they found underprivileged artists in the most remote areas, and improved their skills. “When you find a skill within a person, you improve not only that skill but every other aspect as well,” he says.
Nyathi and the other artists are turning Jewish objects into what Masinter calls “African art”. All the artworks are handcrafted and hand painted – from ceramic mezuzah cases and ceramic dreidels to ceramic arks and a set of three ceramic grating plates (meat, parev, and dairy). It can all be purchased on the online Gallery of Goodness and Kindness, set up due to COVID-19. According to Masinter, they also “have a whole bunch” of non-Jewish products.
“The gallery online is only the beginning,” says Masinter. “We are building a proper gallery like the New York Metropolitan Museum of Art – a proper beautiful online gallery to promote South African art, underprivileged and other artists, one that can bring a smile to people’s faces.”
Asked if they have a marketing and sales strategy, Masinter says, “A hundred percent. That’s why this thing is going global. We also doing displays in different shopping centres, and we are taking it overseas.”
Nyathi is thankful for Masinter’s help. Now, he and the other artists can afford to pay their rent and support their families. “If it wasn’t for Shabbat, we were going to close this business,” Nyathi says.
When people praise his artwork, Nyathi says he feels “over the moon” and “recognised” in his heart.
Asked where the funding comes from for the materials, Masinter says, “Where required, I will do the funding, but the idea is to make it self-sustainable. This thing is global. We have already got orders from overseas. We are changing our world for good. Everyone should be energised by this. We can do much more.”
Masinter believes every Jew is obligated to uplift the spiritual and material welfare not only of every Jew, but also non-Jews as well.
“Therefore, we cannot live as South Africans only focusing on Jewish things when we have a fortune of programmes, from kids programmes to teenage programmes, to senior-citizen feeding programmes. We have to worry about everybody. You can’t live in a country where millions of people are living in squalor and say, ‘It’s not our problem’. The way to [help] is through job creation, and this project is helping with that. We have 21 libraries in the city in underprivileged areas. We have the whole learning programme for primary school children. We have a job-creation programme, and now during COVID-19, we went into this programme, which is self-explanatory. A rabbi and an artist have come together to turn the world upside down for good, with one thing in common, a passion for art and education.”
Masinter’s charitable work is based on two philosophies, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime” and “You don’t have to stay down, you can uplift everybody.”
Asked how long he has been doing his charitable work, he says, “I’m a Chabad rabbi. Every Chabad rabbi does charitable work. We don’t talk about the past. It’s about what we could be doing. You must energise people to copy what we are doing. We can’t sit here with millions of people living in squalor. We should all be asking what are we doing to assist welfare in this country, Jewish and non-Jewish.”• The Gallery of Goodness and Kindness can be found at: https://www.chabadsouthafrica.org/templates/articlecco
