Stop fighting antisemitism with facts – start telling our story

As we witness the surge of antisemitism the world over, we’re also reminded of something darker: more than 3 000 years of antisemitism that began with Pharaoh and continues – albeit in new forms – to this day.

Despite noble efforts and millions in funding, our strategies to combat this ancient hatred are falling short. Why? Because we’re using facts to fight a phenomenon that’s not grounded in facts at all.

Flooding social media with infographics about 7 October 2023, or commercials highlighting Jewish victimhood, may feel righteous, but they’re often ineffective or even counterproductive. Those who harbour antisemitic views aren’t persuaded by historical accuracy or data. Many are influenced by ideological narratives that cast Jews as powerful oppressors, not vulnerable minorities. And for some in other marginalised communities, seeing wealthy Jewish figures purchase Super Bowl airtime to raise awareness about hate can come across as tone-deaf or disconnected from their own struggle.

So, what can we do instead?

We need to stop reacting, and start reframing. Rather than defending ourselves in hostile environments, we must tell a stronger, more compelling story, one that affirms Jewish identity, values, and purpose. That’s what Moses did. He didn’t argue with Pharaoh about the facts. He projected a vision: a universal message of freedom, dignity, and divine purpose. That narrative changed the course of history.

It’s time we do the same. Instead of begging for understanding from those who won’t give it, let’s invest our energy in those who already see us as partners. Across the world, from South Korea to Nigeria, India, to South America, and even in South Africa, there are communities that admire Jewish resilience, values, and culture. Many already feel spiritually or historically connected to us. Yet we know very little about them.

What we need now is a bold strategy: map our global allies, understand their motivations, and build meaningful partnerships. Let’s stop focusing only on fighting hate and start building bridges based on shared purpose. Let’s move from defence to vision.

After millennia in exile, we’ve grown used to surviving alone. But the modern Jewish people are no longer isolated. We have allies, and we have a story worth telling. Let’s tell it with strength, clarity, and pride.

• Rabbi Dr Aharon Ariel Lavi is managing director of the Ohr Torah Interfaith Centre. He will be presenting these ideas in depth at Limmud South Africa, which will be in Johannesburg from 15-17 August; Durban on 20 August; and in Cape Town from 23-24 August.