Lifestyle/Community
Winning words at ORT Jet Women’s Day breakfast
Lynn Joffe, the chief executive and founder of Creatrix, an agency which cultivates brand and edutainment storytelling for South African consumers, was guest speaker at an ORT Jet Women’s Day breakfast at Frangelicas on 9 August.
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The dynamic and witty Joffe spoke about her Jewish heritage, and the love of her grandparents who raised her. She also spoke about how to survive and thrive in a man’s world “which is our world now!”
“Words have been my survival all my life,” she said, having worked as a copywriter at top agencies until starting Creatrix. The 50 guests held on to every flamboyant word as she gave her version of the ten commandments.
Integrity, experience, authenticity, age, ego, and wonder were some of the words she elaborated on, enthralling the audience with her storytelling.