A portrait of PE through a life of service
As Port Elizabeth community stalwart Isaac Rubin reflects on his 90th year, his life story emerges as a portrait of this once thriving, now diminishing, but always impactful, Jewish centre of life.
Having offered decades of service as head of the Chevrah Kadisha and the Jewish Benevolent Society, as well as a vice-chairperson and member of the Port Elizabeth Hebrew Congregation Council and serving as its choirmaster, Rubin has lived a life firmly entrenched in service. His has been a contribution that has helped ensure that Jewish tradition continues to be fulfilled in this small seaside town.
“My best saying is, ‘Zeh hayom asah adonai, nagila v’nismicha bo.’ (This is the day that G-d created; let us be happy and rejoice in it.) To rejoice and be happy, you have to have your health, financial resources, a partner, a family.”
He hopes that he has been able to assist in making this a little more of a reality for those around him.
“It’s a blessing that Hashem has given me, to have the strength to do mitzvot,” he says.
The history of Port Elizabeth can be traced back to a group of at least 16 Jewish families that came with the 1820 British settlers. Later, a wave of German immigrants also arrived. Rubin’s family, from the town of Ludza in Latvia, were part of a wave of Eastern European Jews fleeing pogroms and antisemitism in the latter part of the century into the 1900s. His uncle came first, followed by his father. Later, his mother and oldest brother, Solly, arrived – both speaking only Yiddish.
Rubin, born in 1931, was one of four siblings born in Port Elizabeth itself. Building a life in this foreign country was difficult for the family especially as they hit the Depression years; yet his parents, both tailors, persisted throughout.
When it came to Rubin’s first day of school, he remembers how his father couldn’t come because of work and his mother because she didn’t speak English. A friend came with to help settle him in.
During the war years, he recalls having bomb drills at school where “we had to duck under our desk and put a cork between our teeth in order to prevent our jaw breaking in the event of an explosion”.
Rubin also attended cheder from the age of eight until matric. He was inspired by his studies there to complete Hebrew as a matric subject at school.
His family, in spite of financial struggles, persisted in maintaining cultural traditions. “Hard as it was, every Rosh Hashanah, we would get a new suit of short pants and a jacket. My father would close the shop on all major Jewish holidays, and we would go to shul. We kept a kosher home.”
Community life flourished in these years, with a Jewish population of about 5 000 people. “I was a troop leader in the Jewish Boy Scouts in the 1940s,” Rubin says. Always a keen sportsman, he established a Maccabi Jewish cricket club in the city which eventually had so many members, it played across three leagues. He also played in Port Elizabeth’s Jewish rugby team.
Rubin remembers some antisemitism at one school he attended – where the Jewish children were called “porkers”. Yet, he recalls proudly how when his own grandson attended the same school decades later, the outcome of such provocation was very different.
“My grandson’s teacher made a remark about how ‘you must look after your money, and be like the Jews’, and my grandson went straight to the teacher and said, ‘You aren’t allowed to say that.’” A meeting was held with the principal and family, and the teacher had to make a formal apology.
Meanwhile, after his own schooling, Rubin went on to become a pharmacist and travelled around the world, working at one time at a catering facility for the American army in the Arctic Circle. “I had a contract as a dish washer, and graduated to become a waiter,” he laughs.
Later, he married and settled back in Port Elizabeth with his wife, Shirley. They had a daughter who sadly died at age 37, as well as two sons and four grandchildren. Rubin opened his own pharmacy and his one son has followed in his career. Although Rubin retired at 67, he went back to work part-time 12 years ago.
Once a keen runner who completed 11 Comrades and 11 Two Oceans marathons, Rubin swims in the sea, does yoga, and walks. Both he and his wife are keen bridge players. Over the years, he also volunteered for Lifeline and Hospice. Yet, even this wasn’t enough for Rubin – at the age of 72, he decided to improve his musicality, and learnt to play the piano.
Always a committed member of the synagogue, over the years, he became increasingly active in communal leadership. Twenty years ago he became a member of the council of the Port Elizabeth Hebrew Congregation and then adopted his roles in the Chevrah Kadisha, Benevolent Society, and shul choir.
His love of liturgical singing stems from his father who also loved Jewish and Yiddish songs, and would “sing softly”.
Rubin decided to join the Chevrah Kadisha “when I saw what it had done for my mother, father, and daughter” on their passing. In his role, Rubin would respond to calls night and day, going to the homes of the deceased, comforting the mourners, and organising all the logistics of burials. It was only at the age of 80 that he stopped even helping to dig the graves.
Earlier this year, Rubin stepped down as chairperson, although the organisation then elected to appoint him honorary chair for life.
Gidon La Grange, his successor to the position, recounts once being with Rubin when a call came through from a family who had tragically lost a loved one. “He couldn’t speak. For at least three minutes, he just sat. Silent. He took out his hanky, and wiped tears.” They then began discussing the practical arrangements.
“I remember thinking, this is the quality you should have in responding to people’s loss. This compassion is the way he deals with everybody. The whole community loves him because he carries everything close to his heart.”
Rubin stills heads up the shul choir and the Port Elizabeth Jewish Benevolent Society, whose role is to ensure that the basic needs of all members of the community are met. Although the community has shrunk drastically, its needs have increased.
While Rubin laments the diminishing numbers in the community – the Port Elizabeth Hebrew Congregation now has 182 members – he says the community can hold its head up high. “We have a community that we can be proud of – we’ve upheld our yiddishkeit throughout.”
Communal organisations help make Rosh Hashanah special
With Rosh Hashanah upon us, communal organisations are hard-pressed to make sure that every community member is looked after, but the number of people needing help has spiked since the onset of the pandemic.
The Chevrah Kadisha – which looks after the lion’s share of those in need – has recorded a 35% increase in the amount of financial assistance that it gives families towards living costs. In the Western Cape, Jewish Community Services Cape Town (JCS) recipients have increased more than 100%.
The Jewish Women’s Benevolent Society (JWBS) has also noticed an increase in the number of people in need over the past few years. “With COVID-19, it’s especially hard,” said Maureen Disler, the co-chairperson of the organisation which has survived for more than 127 years. “People have lost their jobs, and some people ask for food vouchers. They haven’t got enough to feed their children.”
The Chevrah Kadisha gives special yom tov meals to the 850 elderly and physically or mentally challenged people living in its residential facilities. However, its wider reach extends to nearly 11 000 people, helping them with living costs, food, healthcare, education, accommodation, and social services throughout the year.
“The Chev is unique in the sheer volume of people it helps, the duration of time that it helps them for, and the diverse range of its activities from cradle to grave,” said Saul Tomson, the chief executive of the largest Jewish welfare organisation on the African continent.
The organisation distributes R5 million every month to families in the community, totalling R60 million for the year. This is a significant increase from pre-COVID-19 times. It’s also involved in education, with nearly R1 million a month going towards 279 children in Jewish schools and remedial schools, as well as 130 university students who are being educated through the Chev’s interest-free student-loan programme.
“Particularly now leading up to Rosh Hashanah, a lot of assistance is being distributed through our COVID-19 emergency release fund,” Tomson said.
Smaller organisations like Yad Aharon & Michael have also been inundated with new requests over the past two years.
“Whereas the number of families who receive weekly food parcels from us stands at about 700, families who aren’t in a position to provide festive meals for Rosh Hashanah through to Sukkot apply for food parcels, which we gladly provide, thereby increasing the number of parcels packed by anything between 20 to 30 plentiful yom tov hampers,” said Alice Friedman, the chief executive of the organisation founded more than 23 years ago.
Ingrid Koor, the chairperson of the Union of Jewish Women (UJW), which assists just more than 100 people over Rosh Hashanah, said, “There are many more people in need as many families have emigrated, leaving elderly people. The economic downturn and COVID-19 have made things more difficult. With, unfortunately, many more elderly passing, our numbers have remained the same for a few years.”
The UJW’s flagship project, Kosher Mobile Meals (KMM), will supply festive cooked kosher Rosh Hashanah meals, plus honey for a hopefully sweeter year. “We will also distribute yom tom joy parcels supplied by the HOD [Hebrew Order of David] consisting of treats and non-perishable food to recipients,” said Koor. “KMM distributes kosher cooked meals to those Jewish elderly over 75 who are unable to cook for themselves.”
For Rosh Hashanah, Yad Aharon & Michael is handing out double portions of seasonal fruit, apples and vegetables, supplemented by meat, chicken, fish, eggs, and dairy products. Its dry goods hampers include honey, grape juice, challahs, and honey cakes in addition to all the basic requirements needed to prepare yom tov meals and usher in a happy and sweet new year.
“I’m confident our families won’t need to shop for extra food for two days of yom tov,” said Friedman. “Our aim is to enable them to enjoy plentiful meals free from worry and anxiety. This is made possible by the community’s renowned generosity.”
JWBS is giving money to its recipients to sweeten their Rosh Hashanah. It also recently gave out activity packs. “People are lonely and isolated, so we’ve given them each an activity pack. They really look forward to it,” said Disler.
This Rosh Hashanah, the JCS’s hampers include round challot, ready-made vegetable soup, roast chicken, pumpkin pie, vegetables, salads, and strawberries.
“Of course, we add in the apples, honey, grape juice, and candles,” said Lauren Cohn, the chairperson of the JCS Tikvah Foodbank Committee. “In addition, we include a Tupperware container filled with teiglach, meringues, dried fruit, and Sparkles. Every food hamper has a special Rosh Hashanah card handmade by children in our local Jewish schools. These food hampers are well thought out, meticulously planned, and beautifully presented with the love, dignity, and respect that we all deserve.”
The JCS is raising funds through the Rosh Hashanah Appeal, which entails sending out e-cards on behalf of the Tikvah Foodbank’s donors. The organisation also relies on volunteers.
“Our Rosh Hashanah and Pesach [fundraising] campaigns are the biggest,” said Friedman. “We have a Rosh Hashanah campaign running at the moment. It’s widely posted on social media, advertised on street poles in suburbs known to be frequented by the Jewish community, and in the SA Jewish Report. We’re also selling beautiful yom tov gifts at various points in Joburg, which is a successful initiative.”
The JWBS phones people to ask for donations as COVID-19 restrictions prevent it from running traditional functions such as theatre shows and golf tournaments.
Since many of the UJW’s recipients don’t have family nearby or the funds to pay for their meals, KMM is run mostly on donations. “We launched a fundraising campaign on social media and via our databases to raise money,” said Koor. “We also phoned people to ask for donations.”
Although the UJW’s principal need is donations, it also needs volunteers to chat to its isolated elderly when it’s safer to do so. “KMM recipients are more isolated since COVID-19,” said Koor. “We used to host elderly people to a Wednesday lunch at our UJW house. These people are sorely missing the social interaction.”
Asked what advice she has for those wanting to help others on Rosh Hashanah, Friedman said, “Teshuvah, tefillah, and tzedakah are the three elements which Hashem takes into account when finalising our verdict for the coming year. I’m fully cognisant that everybody is financially stretched, but helping those in our midst who cannot celebrate Rosh Hashanah and the chaggim without our assistance is a communal responsibility. Treating the needy with sensitivity, kindness, and empathy underpins Yad Aharon’s brand of chesed, and addressing the harsh reality of hunger and destitution in our midst forms an integral part of our mission.”
Hudaco-ORT helps disabled entrepreneurs
ORT South Africa hosted a ceremony on 12 August for 10 entrepreneurs who it assisted to obtained SETA qualifications to help them start their own businesses.
The potential and existing entrepreneurs were assisted by Hudaco-ORT to obtain National Qualifications Framework (NQF) level 2 new venture creation qualifications, assisting them to start and grow their business ventures.
Hudaco-ORT helps people with disabilities by facilitating their completion of the NQF level 2 qualifications, which equips them to capitalise on opportunities. The beneficiaries received their Sector Education Training Authority (SETA) certificates at the ceremony.
“We often unintentionally consume ourselves with what’s considered the norm rather than focusing on our own uniqueness,” Hudaco-ORT said. “People with disabilities are the epitome of uniqueness, forming a vital part of society and reminding us to value our own strengths and weaknesses.”
Said, beneficiary Mncedisi Bengu, “It was a surprise. I was fairly happy and shocked at the same time. I didn’t think I would be successful. My teacher, Sarah Malape, gave me an experience that I had never had in my life. She taught me to respect myself and other people, and to be myself.”
On receiving his certificate, he said, “I’m excited. At my home, they gonna [sic] be happy for me, and say, ‘Wow you did it.’”
Said another beneficiary, Sthembile Gumede, “I’m so happy, and my grandmother is happy for me. I wish I learnt more because I like books.”
ORT SA wishes all the beneficiaries of the Hudaco-ORT Project well in their future endeavours, and is grateful to Hudaco for partnering with it to make a difference in people’s lives.
Rabbi and craftsman perfect the art of charity
Two people from two different backgrounds – Rabbi David Masinter and artist Leonard Nyathi – have come together with the goals of teaching, educating, uplifting, and spreading the message about the need for charity around the globe.
Masinter, the rabbi of Chabad House in Johannesburg and the founder of the fundraiser Miracle Drive, was looking for a good craftsman who could also teach in the most destitute areas.
He came across Nyathi, a master craftsman whose business struggled before Miracle Drive recognised his talents and commissioned custom artworks.
Masinter told Nyathi, “Let’s identify the artists, bring them together, train them, and I will buy in a whole bunch.”
Encouraged, Nyathi started working with Masinter. “We worked as a team, an unusual team,” says Masinter. “The only thing we have in common is that we both like to teach.”
They started hiring and training underprivileged people. “We normally hire street kids and people with disabilities,” says Nyathi. “We also give training to people that don’t have an education. The rabbi and I decided to employ people so that they could make a living.”
Masinter says they found underprivileged artists in the most remote areas, and improved their skills. “When you find a skill within a person, you improve not only that skill but every other aspect as well,” he says.
Nyathi and the other artists are turning Jewish objects into what Masinter calls “African art”. All the artworks are handcrafted and hand painted – from ceramic mezuzah cases and ceramic dreidels to ceramic arks and a set of three ceramic grating plates (meat, parev, and dairy). It can all be purchased on the online Gallery of Goodness and Kindness, set up due to COVID-19. According to Masinter, they also “have a whole bunch” of non-Jewish products.
“The gallery online is only the beginning,” says Masinter. “We are building a proper gallery like the New York Metropolitan Museum of Art – a proper beautiful online gallery to promote South African art, underprivileged and other artists, one that can bring a smile to people’s faces.”
Asked if they have a marketing and sales strategy, Masinter says, “A hundred percent. That’s why this thing is going global. We also doing displays in different shopping centres, and we are taking it overseas.”
Nyathi is thankful for Masinter’s help. Now, he and the other artists can afford to pay their rent and support their families. “If it wasn’t for Shabbat, we were going to close this business,” Nyathi says.
When people praise his artwork, Nyathi says he feels “over the moon” and “recognised” in his heart.
Asked where the funding comes from for the materials, Masinter says, “Where required, I will do the funding, but the idea is to make it self-sustainable. This thing is global. We have already got orders from overseas. We are changing our world for good. Everyone should be energised by this. We can do much more.”
Masinter believes every Jew is obligated to uplift the spiritual and material welfare not only of every Jew, but also non-Jews as well.
“Therefore, we cannot live as South Africans only focusing on Jewish things when we have a fortune of programmes, from kids programmes to teenage programmes, to senior-citizen feeding programmes. We have to worry about everybody. You can’t live in a country where millions of people are living in squalor and say, ‘It’s not our problem’. The way to [help] is through job creation, and this project is helping with that. We have 21 libraries in the city in underprivileged areas. We have the whole learning programme for primary school children. We have a job-creation programme, and now during COVID-19, we went into this programme, which is self-explanatory. A rabbi and an artist have come together to turn the world upside down for good, with one thing in common, a passion for art and education.”
Masinter’s charitable work is based on two philosophies, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime” and “You don’t have to stay down, you can uplift everybody.”
Asked how long he has been doing his charitable work, he says, “I’m a Chabad rabbi. Every Chabad rabbi does charitable work. We don’t talk about the past. It’s about what we could be doing. You must energise people to copy what we are doing. We can’t sit here with millions of people living in squalor. We should all be asking what are we doing to assist welfare in this country, Jewish and non-Jewish.”• The Gallery of Goodness and Kindness can be found at: https://www.chabadsouthafrica.org/templates/articlecco
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