This post currently appears in WIZO LAPID:
What does it mean to be Jewish? How do we identify as Zionists in a world where to wear this identity loud and proud often means we are vulnerable to attacks? At a time when levels of anti-Semitism are rising around the world and to be anti-Zionist means you support the current cause du jour, do we dare stand out as supporters of Israel.
The answer is a resounding YES!!! A marketing guru once said that the best time to advertise and promote your business is during a recession. The same rule applies for Israel advocacy. Standing up for Israel is imperative when the noise from her detractors gets louder.
Nearly 80 years ago, the Jews of Europe had no voice. They were powerless against the Nazi propaganda juggernaut. Today, all the tools are in place to give us a platform and a voice.
For me, advocating for Israel is just as much a part of my Jewish, Zionist identity as lighting my Shabbat candles and the Israeli flag. It is a part of who I am and I believe that as Jews not only are we responsible for each other but also for the Jewish state. Not everyone is a speaker or a writer – but we are all senders of email, posters on Facebook and disseminators of information.
On occasions when I have been asked to address audiences, the most common question I am asked is “why is Israel’s public relations so bad”. True, there is definitely room for improvement but I am also of the opinion that at a time when levels of anti-Semitism are alarmingly high and budgets to counter this are low, it has become incumbent on us as de facto representatives to be “Ambassadors of Truth”.
This means a call to arms. Arming yourself with the facts to counter the lies and hate filled invective is a great way to not only make the case for Israel but to bring you closer to your identity. We serve as examples to the next generation, the youth, and they are in the front line of defence.
But we also have to listen to our youth. In today’s social media driven world where they are bombarded with information and are much more savvy than we are, it is important to engage with them and hear their concerns. University campuses are hotbeds of anti-Israel activity and many, once exposed to the opposing arguments, especially when they are made with such conviction, start questioning their own.
We cannot deny that there is another point of view or shield them from our own transgression but hopefully through knowledge and conviction they can make informed decisions.
This is why it is important to be armed with facts. We cannot abdicate responsibility anymore by saying it is the work of the government or politicians. We are all responsible for each other.
As WIZO women we have the privilege of leading the charge. Not only are we grooming future leaders but we are educating our global community. Wearing our identity proudly and unapologetically in our name, we wonder women continue to live up to our tenet we care, we share and we dare.
Let us heed the call to arms. Let facts, truth and pride be our weapons of choice.
FOLLOW ROLENE’S BLOGS ON SAJR.CO.ZA
