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How to put pandemic-scale disruption to good use

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Achievers

While we hope that the challenges of 2020 will be over when the clock strikes midnight on 31 December, experts warn that this is just the beginning, but it’s possible to survive, even thrive during the economic downturn in the months ahead. They were speaking at the Absa Jewish Achiever Awards Business Breakfast on 27 November.

“To be forewarned is forearmed,” said Jeff Gable, chief economist for Absa. He predicts that South Africa’s economy will take half a decade to recover to the level it was at in 2019, which in itself wasn’t a rosy picture. He emphasised just how different this downturn is likely to be from previous downturns. After the 2008 recession, it took South Africa about five quarters to return to where it was beforehand, but now the recovery will take five years.

He noted that it was barely a year ago that the first case of what was then known as “Wuhan flu” was confirmed, and everything that has evolved since has happened at “an immense speed and in a super-dense way”. And because our access to a vaccine is a long way off, “the chance that we will return to a ‘normal’ is very much something for the future”.

This will have huge implications for employment, household incomes, financial systems, debt repayment, and social grants. “Scenario planning is critical as we are in a highly uncertain and volatile period. Until we have a vaccine, it will be a ‘stop-start’ environment. The government and National Treasury have made it clear that there simply isn’t enough money to protect the South African economy. The focus will be on the private sector to lead recovery.”

In that bleak picture, how can businesses navigate, let alone excel in the impasse? Professor Nick Binedell, the former dean of the Gordon Institute of Business Science, said, “I’ve learned that every year has its own story and rhythm. This year has had a particular message for us. Life presents these unexpected challenges. Occasionally there are off-ramps or deviations, and suddenly we find ourselves in very different territory.”

He said he had witnessed a changing world and, “The truth of life, strategy, and running a business is that we’ve got to do the best with what we understand a situation to be.” This year, most people have had to focus on keeping businesses afloat, but “the irony is that in periods of massive change like this, whole new opportunities open up. And unless you’re keeping your eyes on the bigger prize, you might miss them.”

He often thinks of the analogy of keys and locks, and how these have evolved from simple Yale locks to retina scanning in the digital age. “The ultimate question is: do you understand your lock and does your key fit the lock? Can you open up new markets? That’s really the heart of good strategy.”

He offers four lenses to help us “think systemically about what to do next”. The first is to consider how the environment around us is changing. He emphasises “stepping out” of the day-to-day routine to network, learn, and adapt. “You don’t want to be ‘sleepwalking’ through it. Habit kills a business. You’re living in the fastest change in human history – some of it negative, a lot positive, and very complex.”

The second lens is strategy. “Develop an idea in action not just in concept. What will your business do that the market wants, or will want it to do, that your rivals can’t do? Answer that coherently on paper, and you may have a strategy. The problem we all have is the fight between memory and vision. So how we got in the room and what we’re doing in the room isn’t necessarily how we’re going to get out of the room,” he says.

The third lens is how you organise a business. “Every start-up goes through many periods of reorganising. And this is absolutely appropriate, because the system drives operations. The way decisions are made must suit the changing world around you, but sometimes we lose track of the engine we are trying to build.” He said excellent South Africa companies “designed their engine room carefully, and are constantly reviewing it”.

Finally, he emphasises the importance of leadership and the people in the business, ensuring that you have the right combination and the right employees to make things happen.

“In some ways, it’s been one of the most fantastic years, because the rhythm of normal has been disrupted, and I love that. South Africa is on a frontier opening up to possibilities and opportunities,” said Binedell.

In conclusion, he advised packing “a map and a mirror” for the journey ahead. “The map lays out what you’re going to do next. Write it down. Make some assumptions. Test those assumptions. But put together the package of choices that you believe are inherent to what you will do differently, that will give your business an advantage. All leaders need a map. It’s how we get from where we are to where we want to go.”

Then, “Have a look in the mirror, and ask yourself why you’re doing this, and why others should want to do this. You have to have the self-belief to answer why you want to be in this battle. That core belief is the culture of the business. The thing I love about business is that we touch and change people’s lives. That’s ultimately our mission. Yes, we keep score financially. But the real goal of business is to add value to people’s lives in a way that gives them a better life and more opportunities.”

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Achiever Awards reimagined

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It’s official: not even a pandemic can stop the South African Jewish community from paying tribute to the heroes in its midst.

Against a background of social distancing and sanitisation, thousands came together last Sunday for the most iconic iteration of the Absa Jewish Achiever Awards in its 22-year history.

Instead of gathering in person at a decked-out venue, guests participated in an evening of glamour and fine dining from the comfort of their own home for the first ever online version of the annual awards ceremony.

Other than hundreds of paying and invited guests, between 30 000 and 60 000 people from around the world also watched the spectacular event on YouTube, Facebook, Vimeo, and Zoom.

No effort was spared to ensure that the evening was as enthralling online as it would in person. In the run-up to Sunday night, couriers shuttled staggering numbers of cocktail packs to each individual guest’s home, making sure that the annual Achievers magic wasn’t lost.

Gin, tonic, and prosecco flowed freely in homes across South Africa as participants prepared to watch a livestream of the awards ceremony, ready to raise a l’chaim as they cheered the winners.

As if this wasn’t enough, many guests who would otherwise have reserved a table at the live event also had a lavish three-course gourmet kosher meal delivered to their doorstep. Arriving in a sleek cylindrical box, the spread included tantalising entrees, a mouth-watering main course, and even an array of sweet treats to accompany the evening’s viewing.

The meals were catered by Maxi Kosher Discount Butchery and styled by Dolores Fouche under the strict supervision of the Johannesburg Beth Din. Added to the food, there were beautiful fabric placemats, napkins, face masks, and even the traditional Achiever kippa for participants. Each featured the artwork of renowned South African artist Kim Lieberman.

The evening began with an exclusive red-carpet event presented by Dina Diamond, with various nominees joining her virtually to chat before the ceremony got underway. Excitement mounted as the red carpet concluded at 18:00 when the Awards ceremony began.

“For the past 21 years, we have gathered in hotel boardrooms and convention centres to celebrate the remarkable and disproportionate contribution made by the Jewish community to the development of post-apartheid South Africa,” said Howard Sackstein, chairperson of the SA Jewish Report and the Absa Jewish Achiever Awards.

“When we started planning tonight’s event more than a year ago, we didn’t expect to be playing hide and seek with a virus. We didn’t predict that the world would be gripped in the vice of a worldwide pandemic that has so sadly claimed the lives of so many in our community.

“This year, we cannot just recognise nine winners. We as the board of the SA Jewish Report feel the need to pay tribute to literally hundreds of South Africans who have been an ohr lagoyim [a light unto the nations].

“Tonight, we announce our roll of honour to recognise and pay tribute to the many South Africans who have sacrificed so much for a better South Africa during the pandemic of 2020.”

That list was both extensive and illustrious. This year’s winning personalities included seasoned entrepreneur Liran Assness, the chief executive of holding company Sekta and recipient of The Kirsh Family Entrepreneur Award; Ferrari icon turned cheese aficionado Jody Scheckter, who received the Art, Science, Sports and Culture Award; as well as Wendy Fisher, acclaimed sculptor and philanthropic powerhouse, who took the Humanitarian Award in honour of the late Chief Rabbi, Cyril Harris.

Title sponsor Absa’s award categories recognised the accomplishments of renowned lawyer Professor Michael Katz with the Absa Business Icon Award. Professor Mervyn Mer, the principal specialist and head of intensive-care at Charlotte Maxeke Johannesburg Academic Hospital received the timely Absa Professional Excellence in the Time of Covid Award, and Discovery’s Dr Jonathan Broomberg walked away with the Absa Business Leadership in the Time of Covid Award.

The Europcar Women in Leadership Award went to Pick n Pay group’s Suzanne Ackerman-Berman, and Professor Barry Schoub, retired expert in vaccinology and virology, was recognised for his contribution to humanity with the Kia Community Service Award.

Ninety-eight-year-old Sir Sydney Kentridge, whose lifetime in service of the law is nothing short of legendary, received the Lifetime Achievement Award in honour of Helen Suzman for his decades of service. Even Sackstein received a surprise award – the Lawrence and Karen Abrahamson Family Award for his efforts to connect the Jewish community with an array of webinars during the lockdown period.

Not even the annual event’s signature entertainment was dispensed with this year. Jewish comedian Gilli Apter kept guests giggling as compere, and the musical performances screened between each presentation were spectacular.

These included the melodies of singer Danielle Bitton and opera aficionado Yudi Cohen, whose performance of The Prayer shook the speakers in every home. They were joined by the toe-tapping yiddishe music of Caely-Jo, and even international Jewish-music sensation the Maccabeats.

Completing the line-up of musical magic was Choni G and six-year-old Bibi Shapiro (whose Avinu Malkeinu previously took YouTube by storm), and Jonathan Roxmouth of Phantom of the Opera fame.

In true Achiever Awards style, this once-in-a-lifetime event delivered an evening that not only paid tribute to the heroic personalities among us, but also provided a much-needed dose of positivity and joy.

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Wendy Fisher: looking for the light

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“There’s a crack in everything. That’s how the light gets in.”

The words of the late Leonard Cohen never fail to invigorate Wendy Fisher. An avid artisan and philanthropic powerhouse, she seeks out the light in the bleakest of times, striving to uplift not just herself, but those who are struggling most.

For this reason, Fisher received the Humanitarian Award in honour of the late Chief Rabbi Cyril Harris at the Absa Jewish Achiever Awards this past Sunday.

Those who have witnessed her passion for philanthropy lauded her via video, including her father, the renowned Natie Kirsh.

“As a father, I’m expected to talk well of my daughter,” he said. “But I have something to say beyond what can be expected of a father.”

Kirsh said that Fisher wasn’t just a respected president of the Guggenheim Art Museum in New York, but also someone who had made a difference in the lives of thousands through an online university lecture programme she piloted earlier this year. Called Lockdown Academy, the project has given 3 000 people from around the globe a range of free and fascinating lectures every day.

“Wendy, I congratulate you on this award,” Kirsh said. “As your father, I’m proud of your achievements, and I believe that all your university listeners around the world join me in celebrating you receiving this honour. Well done Wendy.”

Fisher’s family and friends praised her commitment to others, listing her exhaustive array of philanthropic ventures aimed at uplifting and supporting the less fortunate.

“Wendy is South African, and her heart lives in South Africa,” said clinical psychologist, Dr Dorianne Weil. “She and her family found themselves in South Africa over the lockdown, and she offered herself and her resources in helping to uplift the many who were being affected by COVID-19.”

Fisher said she was humbled to receive an honour in the country where she feels most at home.

“Receiving this award made me reflect on my work over the past four decades, and how I’m directing my energy going forward,” she said. “This opportunity comes as we endure a global pandemic and the broader existential concerns it brings.”

In looking for inspiration to lead us forward, Fisher said she reflected on her youth, how she was raised, and how that influenced the path ahead.

“Coming of age in Swaziland was pivotal to who I am today. I remember our solitary house on the hill, the uneven dusty roads, and the bright starry nights. We didn’t have electricity in the early days, and had a fresh water tap in the garden.

“Our family values have always been to help others, so it was only natural that villagers came to retrieve fresh water from our tap. There are countless examples like this that left a lasting impression on my siblings and me, compelling us to continue to invest in community and philanthropy.”

Her parents’ values are imbedded in the family DNA, said Fisher.

“From my energetic, generous dad, Natie, I learned what it means to be a passionate visionary and entrepreneur,” she said. “His mantra is, ‘teach a man to fish’. People can build on the support you provide and become self-sustainable.”

From her mother, Frances, Fisher said she learned to prioritise family and look for opportunities to come together and really see each other.

“My mum’s wisdom is simply that when people sit and break bread together, their shared humanity is what’s felt, not their differences. Together with my siblings, we have carried the legacy of our parents forward, and I share this honour with them.”

Fisher encouraged others to seek their own inspiration as we look to the future.

“Teach a man to fish, to bring light where there is dark, to come together and build strong, vibrant cultures, and step up to help people in need,” she said.

“I hope you are inspired in your own journey to embrace our shared humanity for the benefit of all.”

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Michael Katz: trusted advisor who hardly sleeps

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When legal stalwart Professor Michael Katz begins a sentence with the words “with respect”, those who know him understand that respect is the last thing on his mind.

“He has an expression which those who know him means the very opposite of what he’s saying,” says Miranda Feinstein, senior executive of ENSafrica. “It starts when he says, ‘with respect’. And if he thinks you are behaving like a real nincompoop, he will say, ‘with great respect!’ and everybody around knows that there is no respect intended at all.”

Feinstein was one of many South Africans who paid tribute to Katz when he received the Absa Business Icon Award at the Absa Jewish Achiever Awards last Sunday.

Katz, a highly regarded and sought-after corporate lawyer, was this year asked by the president of South Africa to be a board member of the national Solidarity Fund, set up to support the medical response, contribute to relief efforts, and mobilise the country in the fight against COVID-19.

Two years ago, he was called to work on the Nugent Commission, set up to sort out the South African Revenue Service. Katz is also the person behind reforming the country’s tax policy.

“His success doesn’t lie in any one particular case, but in that he has become the trusted advisor of business and public bodies who believe in him,” said Wim Trengove, the founding vice-chairperson of Thulamela Chambers. “He puts in a lot of attention at all hours, day and night.”

David Unterhalter, acting judge on the Supreme Court of Appeal, agreed. “It’s hard to know when precisely, if ever, Michael goes to sleep,” he said. “He’s not only a practitioner of extraordinary repute, he has also been a critical person for the purposes of reforming and developing the commercial law of this country, especially company and tax law.”

Katz has been integrally involved in Jewish community affairs in Johannesburg, offering guidance and advice to communal leaders in times of need. He has even played an integral part in the Johannesburg Holocaust & Genocide Centre as board chairperson, said the centre’s founder and executive director, Tali Nates.

“He was so pivotal in everything we know about the Bill of Rights in South Africa and the way we look at human rights,” she said. “Michael always was our icon.

“As the idea of creating a Holocaust Centre in Johannesburg came about, there was no doubt that Michael was the right person,” Nates said. “His knowledge, love of books, and love of history of the Holocaust and genocide always enriches the conversation.”

Katz expressed his thanks, saying that receiving an honour from one’s own community was very meaningful.

“No one who has any achievement does it on his or her own. You need an ecosystem of supporters,” he said. “Mine includes my wife, a dedicated counsellor over 44 years of marriage. I have been truly privileged to have such a wonderful partnership.”

Katz paid tribute to his two daughters, and expressed his gratitude for the support he had received from his colleagues at ENSafrica.

He also offered some words of advice.

“The Jewish community is, unfortunately, a shrinking community, in a country that faces many challenges.

“What’s required? Unity. We need unity of the community. We have remarkable institutions in our community with dedicated officers and staff who care for the every need of the community, but they need our support.”

Communal unity is also fundamentally important to address poverty and inequality, Katz said.

“We need to support the country and the wider community in which inequality abound and where social justice is compromised,” he said. “We need to play a meaningful role, and hopefully, we can be agents of stability against a background of volatility.

“The SA Jewish Report has played a meaningful role in the era of COVID-19 in which people’s sense of well-being has been reduced. Howard Sackstein and his colleagues have spared no effort in endeavours to uplift the morale of the community when it really needed it,” Katz said.

“When one has the privilege of serving one’s people, one must grasp it with both hands.”

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