Isidore Schlesinger, South Africa’s Schlock Meister – Irwin Manoim

The most successful businessman in South African history was Isidore Schlesinger.

He pioneered the movies, broadcasting, fast food, skyscrapers, billboards, tabloid newspapers. He reshaped the suburbs of Johannesburg. He took staid, provincial South African culture and Americanised it. By chance, he helped invent the central mythologies of Afrikaner nationalism. Yet today, he is almost forgotten …

Brought to you by the South African Jewish Report and Limmud SA