OWN CORRESPONDENT
At the core of Chivas’ product is the spirit of generosity, brotherhood and luxury. Chivas is enormously popular in the Jewish community and has become synonymous with Jewish celebration.
A brand built from heritage and craftsmanship, Chivas stands by values beyond the superficial. Its drinkers are encouraged to succeed the right way, the Chivas way, with honour, integrity, style, charisma and sophistication.
The Chivas Humanitarian Award, coined in honour of the late Chief Rabbi Cyril Harris, a colourful and proud Scotsman, will be presented to an individual who has demonstrated that real fulfilment comes from a balancing material wealth and how we live our lives, a noble character, liberal in giving and sharing.
