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Cape Town baby makes it to Super Bowl

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Michael Sarembock may have just turned one last week, but the Cape Town baby’s cherubic face was already known to millions when he was featured in a Huggies diapers Super Bowl advertisement released on 7 February 2021, a few days before his first birthday.

Super Bowl commercials, known as Super Bowl ads, are high-profile television commercials featured in the United States television broadcast of the Super Bowl, the championship game of the National Football League. Super Bowl commercials have become a cultural phenomenon of their own alongside the game, as many viewers watch the game for the ads.

Little Michael appears in an advert in which a narrator introduces newborn babies to the world and tells them about all the fun they will have. “You get to eat when you want, sleep when you want, and ‘go’ when you want,” says the narrator with glee, as a businesswoman on a plane turns up her nose when Michael clearly needs a diaper change. In the long form version of the advert, he then gives the camera a wink. “I don’t know how they got him to do that!” says his mother, Cassandra Sarembock.

So how did Michael go from Cape Town kid to Super Bowl star? Cassandra, who is married to Mark and has a daughter, Deidre, aged two and a half, says people would always comment on her daughter’s striking red hair and ask if she would sign her children up to a casting agency. The busy mom never had time, but when she finally got round to it, the first casting that was offered was for babies, so Michael was up.

“Normally, parents would bring their children to a casting, but because of COVID-19, we had to put a home video together showing Michael around the house,” Cassandra says. In this video, he is shown giggling and toddling around, also with a dusting of red hair. He clearly charmed selectors from the start.

“We also had to introduce our family, and say what our favourite thing is about Michael. We then had to pretend the phone was a baby, and record ourselves pulling faces to make the baby smile!” she laughs. This was needed because the advert also shows parents pulling funny faces at their kids. To the Sarembocks’ relief, that clip didn’t make the cut.

Michael was selected for the next round, which meant he went to the casting agency’s location this time. Before every casting, his mother had to have a COVID-19 test. He eventually made it to the final cut, and was filmed doing what babies do in a special outfit selected by the wardrobe team. “You don’t know if it’s even going to be used, but the next thing, I got a call from the casting agency saying that he was in the ad!” Cassandra says. The little boy’s face is also the first image one sees when searching for the commercial online.

Family, friends, even strangers were delighted to see the pint-sized celebrity on screen. Cassandra got a message from a woman in New York who follows her on Instagram saying she was so excited when she recognised Michael in the ad.

“The best part is that we’ll be able to show him this clip as he gets older and tell him that millions of people saw his face,” she says. The proceeds from the appearance all go into Michael’s own bank account.

One of the most amazing aspects of the Huggies Super Bowl ad was that it included photos of babies born on the very day it was aired – 7 February.

How did Huggies pull that off? Kimberly-Clark, which owns the Huggies brand, explained the “logistical mastery” needed to gather “day-of” photos of newborns to air during the Super Bowl broadcast.

“Huggies started doing outreach in late 2020 to its network of hospital partners worldwide, eventually signing on dozens of partners before game day,” the company said in a press release. The hospitals then co-ordinated with expecting parents, asking them to submit their own photos and video clips of their babies to be featured in the commercial. “All the footage of the game day newborns was submitted virtually, without the brand ever having to enter a hospital,” the company said.

Three of the babies featured were born in Tampa, Florida, where the Super Bowl took place this year. Another baby’s mother was coincidentally also born on ‘Super Bowl Sunday’ in 1986.

This is the first time a diaper brand has appeared in Super Bowl adverts, and the commercial was extremely well-received. It “stole the show and topped our list of most engaged ads”, reported Campaign, a leading media website. “How did [Huggies] do it? It celebrated new babies being welcomed into the world. It didn’t need to stray into the context of COVID-19 and remind audiences of the loss and turmoil that has been experienced on a massive scale. Instead, it reminded us how adorable and hopeful babies are, and that life goes on – and it worked.”

For baby Michael, born on 11 February 2020 – just before the pandemic changed the world – his 15 minutes of fame will forever be a reminder that he brought a little laughter and light to millions when the world was in the grip of so much darkness and uncertainty.

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Vaccination a jab of hope for healthcare workers

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After a sleepless night marked by a mix of anxiety and excitement, Dr Mark Kadish woke up on Tuesday morning, 23 February, ready for a historic occasion: his long-awaited vaccine against COVID-19.

“I woke up on an emotional rollercoaster,” the GP told the SA Jewish Report. “I sat with my wife and reminisced about this past year of the COVID-19 pandemic, and how it had been working in healthcare. All healthcare workers and their support staff are mentally, physically, and emotionally depleted. As I entered the vaccination environment, I was overwhelmed with emotion.”

Kadish is one of thousands of South African healthcare workers who have at last received their shot of the Johnson & Johnson vaccine in recent days. The first leg of South Africa’s vaccine rollout programme is well underway, and in spite of some complications and frustrations, almost 40 000 healthcare workers across the country were expected to be inoculated by Wednesday, 24 February.

“I feel grateful and blessed to have received the vaccination,” says Kadish. “I feel privileged and at the same time so excited to be able to hug my family again. Driving back to my practice from my vaccine, I can honestly say I felt more hopeful and optimistic.”

The sense of relief amongst several doctors is especially significant following the frustration which beset the rollout previously. In the wake of the cancellation of the AstraZeneca vaccine rollout, many doctors were again disappointed on Sunday, when they were unable to receive their shots at Chris Hani Baragwanath Hospital.

“A number of GPs had registered for their vaccine and went on Sunday, only to be told Baragwanath wouldn’t be running because it was a weekend,” says pulmonologist Dr Anton Meyberg, who had booked for this vaccination slot. “A lot of them then went to Steve Biko Academic Hospital, and it was absolute chaos.

“More than 2 000 people were there, with queues on top of each other. They don’t have the facilities for people to be there, and people were being told to leave. It was a feeding frenzy.”

Thanks to the efforts of Netcare, however, Meyberg was able to secure a second booking for Tuesday, going to Baragwanath Hospital with fellow specialist Dr Carron Zinman.

“I was pleasantly surprised,” says Zinman. “The process was organised and efficient, with healthcare workers standing in designated queues with strict distancing. I joined the Netcare queue, presented my ID and booking number, and completed some forms. It felt like I was back at school.”

Carefully spaced groups of vaccinees were ushered into a hall and positioned at individual stations, greeted by a nurse ready to administer the vaccine.

Zinman recounts, “Bara had drawn up individual doses. There was a syringe with your name and number on it waiting, and after you got it, they waited to see if you had any immediate reaction. Women burst into song and clapped as we stepped outside to be monitored for anaphylactic reaction. It was a beautiful moment.”

Though the vaccine won’t change her social distancing habits or wearing of personal protective equipment, Zinman says it offers some relief and hope.

“I’m happy it’s done,” she says. “We’re still seeing positive patients, and though we’re wearing our equipment, you have a feeling that maybe the vaccine adds another layer of protection.”

Meyberg was equally elated.

“Fighting COVID-19 means working hard, putting life on hold, and risking your family,” he says. “The vaccine felt like getting some hakarat hatov [gratitude], something to say that people appreciate the risks you and your family take daily.”

Other healthcare workers in the Jewish community had equally moving experiences, in spite of many initially being let down by events on Sunday.

“I was as nervous about driving to Bara as I was about getting the vaccination,” admits GP Dr Lana Marcus. “I hadn’t been there since 2006. There was a lot of anxiety about logistics and parking, and obviously about the vaccine.

“I had an idea of what to expect based on photos shared by other GPs, and I was really impressed with the setup. It was smooth, there was no crowding, it was well-explained, and the staff were friendly.

“I now no longer have the holy terror of catching COVID-19.”

Dr Monique Price, the Chevrah Kadisha’s senior medical doctor, described her vaccination as an out-of-body experience.

“My rescheduled appointment was at 15:20 on Monday, and within a few minutes, I was in the observation area,” she says.

“When I had it, I felt on a high and part of something momentous and positive. Only two weeks ago, we weren’t sure any of us would get it when the AstraZeneca vaccine was cancelled.”

If the successful rollout so far shows how things can be done at a public tertiary hospital, Price feels that the rest of the country can surely follow suit and everyone can be vaccinated.

“13 March marks a year since the Chevrah Kadisha closed the doors to its facilities,” she says. “I would love to open them again, but that can happen only when it’s safe. It’s still some way off, but this is possibly the beginning of a positive change.”

After some initial scepticism, GP Dr Daniel Israel says his vaccination this week offered some much-needed light at the end of a long tunnel.

“There was some concern about GPs because they don’t fit into either public or private healthcare systems,” he says. “They’re on the frontline, so it’s important they get their shots, too.

“I had the attitude that I would believe it only when I saw the needle in my arm. When I saw all the incredible work being done by volunteers at Bara, however, I was reminded of the election in 1994 and felt that people were coming together and uniting for a common, important goal. People pulled together and made it happen.”

Doctors being vaccinated is a beacon of light, Israel says. “Time will tell if the vaccine is fully effective, but it’s a wonderful thing, and I feel a little safer.”

Dr Gilad Mensky, who works in intensive-care at Baragwanath Hospital, paid tribute to the efforts of the hospital and all volunteers involved. He was vaccinated last week.

“Bara has done an outstanding job,” he says. “You really felt safe. Heads of department and senior doctors were on the floor ushering people and helping them. You felt the commitment and the enthusiasm.

“We’ve all gone through an emotional derailment, and it was nice to get some upliftment at last. A vaccine isn’t a right but a privilege, and I’m honoured to have received it.”

Says Meyberg, “We will still wear our masks and maintain protocols as we wait for herd immunity as more people get vaccinated. People need to understand that more vaccines are on the way, and that everyone will get it. There’s a lot of work going on behind the scenes, and we are seeing the results.”

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SA chiropractor in Melbourne jail pleads guilty to drug trafficking

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A former head boy of King David Victory Park (KDVP) has pleaded guilty to importing a large quantity of cocaine from South Africa to Australia in 2018.

Dr Warren Sipser, 44, a prominent Melbourne chiropractor, previously married to television personality and author Andi Lew, has been in jail since December 2018. He recently pleaded guilty in the County Court of Victoria to importing a commercial quantity of cocaine with an estimated street value of A$90 million (R1 billion).

Australian police say that 120kg of liquid cocaine was shipped from South Africa in 600 wine bottles ordered on eBay. Police discovered the bottles containing the illegal substance, and an elaborate plan was devised to follow the drug trail which lead them to Sipser’s Elwood clinic in July 2018.

Sipser was previously denied bail in the criminal division of the Supreme Court in Melbourne in 2019.

His worried mother, who lived with her son in Melbourne at the time of his arrest, has been told by her son’s lawyers not to comment. She remains in regular contact with her son and grandson, Sipser’s 11-year-old son.

Sipser’s father, who asked not to be named, lives in Johannesburg. He hasn’t had much contact with his son since he left the country 22 years ago, but said the matter was taking its toll. He told the SA Jewish Report this week that he believed his son was “possibly set up”.

“I don’t believe my son is a drug dealer,” he said.

While Sipser sat in his high security jail cell this week, his troubled parents communicated via WhatsApp, marking the yahrzeit of his sister and their daughter, Stacey, who died 35 years ago from cancer.

“There isn’t a day we don’t think of her,” said Sipser’s father, 78, who continues to hope that one day, he will be reunited with his son and meet his grandson for the first time “when all this is over”.

Being so far away and suffering from several co-morbidities, Sipser’s father is doubtful that will happen soon, if ever.

“I feel so helpless. He’s there, I’m here, we’re all helpless. We can do nothing, it is all in Hashem’s hands,” he said.

“I told my ex-wife to wish him happy birthday earlier this month, and send him all my love. Warren is in the prime of his life, what can I say,” he lamented.

For now, his parents can only hope that their son will be given a light sentence after having already spent 26 months in jail awaiting trial.

The Herald Sun reported last week that Sipser will be sentenced later this year on one charge of attempting to import a commercial quantity of a border-controlled drug, and one charge of possessing a controlled drug.

At his 2019 bail hearing, prosecutors said Sipser allegedly bought a consignment of wine through eBay on 23 June 2018. When it arrived in Sydney, addressed to Sipser, it came with supporting documents which predated the purchase date.

The consignment was inspected by the Australian Border Force (ABF), and the contents of one of the bottles tested “a positive presumptive test for cocaine”. The consignment was seized by the ABF, and the matter referred to the Australian Federal Police (AFP) for investigation.

The AFP office in Sydney retained the original consignment, and forwarded the packaging to the AFP in Melbourne. Subsequent testing allegedly identified traces of cocaine in 343 out of the 600 bottles in the consignment, according to court documents.

The prosecution said agents then replaced the original consignment with replica bottles containing an inert substitute, and let the shipment continue under surveillance.

The bottles were delivered to Sipser’s Elwood clinic while he was at Crown Casino in what police suspected was an attempt to distance himself when they arrived.

The cargo was then collected by two men, who were arrested in a highway intercept at Tallarook, north of Melbourne, and later released without charge.

Three months later, an undercover police officer allegedly made contact with Sipser and made “an offer to alter or destroy documentation connecting the applicant [Sipser] to the consignment”, according to court papers. Sipser allegedly accepted the offer.

Sipser, who has no criminal convictions, was arrested in December 2018 at his Ormond Road clinic.

Police searched Sipser’s home and practice. The bail hearing was told items found included clip-seal bags, empty capsules, scales, 79.3g of cocaine, and A$2 100 (R30 709) in currency. A search of his vehicle was also conducted, which allegedly found capsules, and A$650 (R9 505) in currency.

Sipser was headboy of KDVP in 1994, and played first team rugby. After Grade 12, he trained as a paramedic in South Africa, then graduated as a chiropractor from RMIT University in Melbourne. He has a Masters in paediatric chiropractic. He opened his popular chiropractic practice at the age of 25. He made a name for himself as a primary care provider and health and wellness professional, with children making up a large percentage of his business. He served on the executive of the Chiropractors Association of Australia for many years.

He and Lew described themselves as wellness experts, and co-authored a book: 7 Things Your Doctor Forgot To Tell You, as a guide to optimal health. The couple, who divorced several years ago, have a son together.

Sipser’s chiropractic business has been sold since his arrest, and his license to practice has been suspended by the Australian Health Practitioner Regulation Agency.

People have been known to plead guilty, even when they are innocent, often in exchange for a reduced sentence, rather than risk a guilty verdict at trial that would come with more severe punishment.

It’s not known when Sipser will appear for sentencing.

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SA expats face ‘apocalypse now’ in Texas

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South African Jewish expatriates in Texas, United States, have experienced isolation, outages, and chaos on a scale that they never expected when they made the move to America, after the state was hit by an unprecedented snowstorm from 10 to 17 February, causing a humanitarian crisis.

“It felt apocalyptic. If we’d had any warning we would have prepared, but there was no inkling that we would be in such a crazy situation,” says Deborah Barak, who is in Houston with her partner and one-year-old daughter. “We had no power, water, or heat from Sunday 02:00 [14 February] to Wednesday night [17 February], aside from a couple of hours on Monday morning. To keep warm, we stayed in the smallest room in the house with all the blankets we could find.

“Luckily, we had gas to cook with and had recently been shopping, so we ate well, but we had no water to clean with or flush toilets. After a few days, the dirt started to pile up. I dressed my daughter in layers and tried to keep her under blankets, but she’s pretty mobile and got frustrated that we wouldn’t let her out of the room.

“There was absolutely nothing open around us, and very little information about what was going on. We were truly isolated. Occasionally, we would go for a careful drive to warm up in the car and charge our phones, but we kept those to a minimum because we had only a little petrol and there was none to be found anywhere. Luckily, we had a case of water, because we couldn’t find any. After several attempts, we found some diapers. We were down to just three when we found some.

“We got our power and heat back on Wednesday, but it took several more days before we had drinkable water. Everything is back to normal now, and it’s hard to believe that we felt so helpless about keeping our child safe and warm. It’s quite shocking how easily you can suddenly be cut off from the rest of the world.”

Trevor Kobrin lives in an apartment block in Irving, near Dallas. He was hit by rolling blackouts for three days, with only intermittent power coming on unexpectedly for half an hour, often in the middle of the night. At one point he was so cold, he warmed a cup of soup with heat from candles, and tried to make a cup of tea by boiling water on the stove. Soon after his electricity returned, he found he had no water in his taps. “Almost a week later, I still have no water,” he told the SA Jewish Report just hours before his water did return.

“I was able to go to a friend to shower and I had enough to drink, but needed water for washing dishes, flushing toilets, and so on. On Thursday night [18 February], I was so desperate, I went out to collect snow and melted it. The snow has since melted, and I was able to buy water, but you are only allowed to buy two five-litre bottles a day at the moment. On Sunday [21 February], I went to the complex swimming pool to try to get some water. It was all iced up, but I found a corner where the ice had melted, and I took from there.” Kobrin says he was in Cape Town at the height of its drought crisis, and what he learnt then helped him in this situation.

Says Linda Behr, “My husband and I left South Africa on a beautiful day in January 1977 and believe it or not, arrived in Dallas, Texas during an ice storm. Since then, we have had similar ice storms every couple of years. None of those winter storms prepared us for the one we just had!”

On Thursday morning, 11 February, she says, “I was due to go get my second COVID-19 vaccine. At 10:00 I received a call that my appointment was cancelled – the distributors were unable to get the vaccines out because of icy roads.

“On Saturday, I managed to get to the grocery store, which was packed. We were told that temperatures on Monday could reach -15 C. In the 44 years that we have lived here, we had never heard of Texas experiencing such low levels. We woke up on Monday morning to -13 C. Our power had gone off in the middle of the night, and it was freezing!

“We heard we were going to be having rolling blackouts. The power was supposed to be off for 15 to 45 minutes then go on again, but the people working these rollouts had no idea how to manage it properly. So the power would come on for anywhere from one to four hours, then go off for about seven to nine hours.

“One thing saved us. We have a gas fireplace, so we huddled there to defrost! My daughter, Tracy, and her boyfriend, Moshe, were staying with us. Moshe got very creative. He took one of my pots with a long handle, filled it with water, and boiled the water over the fire. He also made toast and scrambled eggs over the fire.

“For two days, the power was more off than on. Many people had burst water pipes, some died because of the extreme cold, and other weather-related problems have caused billions of dollars of damage in what may become Texas’s most expensive natural disaster in history.”

Joan Gremont in Dallas says, “On Friday night during our family Shabbat Zoom, our son in Austin mentioned that they had been without power for more than 24 hours. I told them they should come to Dallas. Austin had precipitation which had turned to ice, but Dallas didn’t have – yet. He agreed, and at 21:00, they packed up the kids, food, and two dogs, and were on the road, a 200-mile (322km) trip, arriving at midnight.”

Her son, Evan Gremont, says they looked “like refugees after packing up the house in complete darkness”. Ironically, the power returned to his house one hour after he left, and didn’t go off again. However, since returning to Austin a few days later, he has had to boil water to drink, and people have had to queue for water.

“It was cold, but we had power,” says his mother. “It got colder, and on Monday, our power went off and on without any warning. We left a lamp on in the living room. This was our signal that it was on or off as we sat in front of the raging fire in the gas fireplace.

“When there was no heat late on Monday afternoon, we all packed up and went to a friend, who lives in a spacious house not even a mile away from us, but they never lost power. There were 14 of us in their house, plus three dogs!

“The next day, we came home after we were able to determine that our power was back on. The pool iced over. In our 42 years in Dallas, we had never seen anything like this. I put the kettle on so we could have our Five Roses tea – first priority! That night, the power was out again so we went back to our friends, and returned home on Wednesday morning. We were much better off than tens of thousands of others,” she says.

Gremont says many organisations offered assistance, for example, one of their local kosher restaurants made free, hot kosher meals to distribute to anyone who needed it.

“The only reason we were able to drive on the snow-covered roads is that our son drives a four-wheel-drive truck. Neighbourhood roads were never cleared of the snow. Texas doesn’t have the equipment or manpower for this.”

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