Communication and engagement the key to leadership success?

Leadership is never easy. It demands that we listen, represent, protect, and unite, even when faced with criticism from outside and within. Since the horrific events of 7 October 2023, the Cape South African Jewish Board of Deputies (Cape SAJBD), along with our national and other regional Boards, has worked tirelessly to defend our rights, dignity, and safety as Jews in South Africa. Some in our community celebrate our approach; others wish we were more assertive; and a few have even chosen to stand with those who seek our destruction. This is the reality of leadership: balancing diverse perspectives while never compromising our core values.

I have always welcomed constructive criticism. It’s how we grow, adapt, and improve. When feedback is offered in good faith, it strengthens our work. But destructive criticism, based on misinformation, personal agendas, or a desire to cause division, is different. I take exception when the loudest critics have no interest in contributing, yet are happy to “coach from the sidelines”. This is especially disappointing when it comes from within our own community. Public attacks that bypass direct dialogue are rarely about genuine concern; too often, they are about humiliation and damage.

As executive director of the Cape SAJBD since May 2021, I have made it my mission to listen and engage – with our community and the wider society. To build a strong and unified Jewish community, we must speak to our non-Jewish stakeholders to foster understanding and support while also engaging our own members to hear their needs, concerns, and ideas. My 15 years in the corporate world taught me the value of listening – it is key to solving problems; closing gaps; and exceeding expectations.

I make time for my professional team and council of lay leaders, valuing their ideas, suggestions, and concerns. I have met with members of the community in every context, from strategic discussions on combating antisemitism and improving media engagement, to addressing personal issues; workplace discrimination; and even the upkeep of our cemeteries. I have travelled to towns like Uniondale, Beaufort West, Worcester, and Robertson to meet those who quietly care for our Jewish burial sites. A gesture that has been deeply appreciated.

I have also reached out to those in our community who are openly anti-Zionist. Some claim they have been “excommunicated”, but in truth, they have chosen to distance themselves and align with those who support Hamas – a terrorist organisation committed to the destruction of the Jewish people. I have clear red lines. I will not meet with any Jew who celebrates the murder of Jews; calls for our death; or supports Hamas’s atrocities. There is no moral equivalence here, and no room for compromise on this point.

In the spirit of transparency, honest leadership, and effective communication, I invite all members of our community to engage directly with me. Let’s meet in good faith, talk openly, and focus on building our future. Our strength lies in unity, resilience, and pride; in our heritage; in our homeland; and in one another. Together, we can stand strong against hatred and continue to live as proud South Africans, proud Jews, and proud Zionists.

• Daniel Bloch is the executive director of the Cape South African Jewish Board of Deputies. He was educated at Herzlia, and holds a Bachelor of Technology Degree in Sports Management from the Cape Peninsula University of Technology.